Marketing | Degree in Marketing

Marketers move the world forward. They develop new ideas, new products, new markets, and new channels. Businesses and non-profits alike rely on marketing professionals to grow them into the future. At the McLane College of Business, Marketing majors receive a broad-based, skill-centered education in all the major functions of a business enterprise and also are able to develop the necessary expertise to become a marketing professional.

The McLane College of Business program in Marketing is accredited by the Accreditation Council for Business Schools and Programs.

Photo of Thomas Kinnin

Thomas Kinnin


One thing I will take away from my college experience is how important it is to listen to others about their views and not to jump to conclusions.

Thomas Kinnin


Why should I choose Marketing?

Marketers are in serious demand. They are paid to understand people, to communicate, and to exercise great creativity and rational analysis.

What are some Marketing courses I will take?

  • Marketing Through Social Media
  • Consumer Behavior
  • Event Marketing
  • Marketing Research
  • Mission-Based Marketing

Marketing Degree Plans

Visit McLane College of Business

Marketing major alum speaking about digital marketing at UMHB.

Luke Nunnally

Faculty members care for students, even after graduation

Luke Nunnally 鈥07 was always a businessman. As a student, he launched successful web-based businesses, and he credits professors at 九色视频with recognizing and encouraging that entrepreneurial spirit. Today, as the founder and CEO of Squeaky Wheel Marketing, he works with businesses around the country to help them reach their goals through web development, video production, and search engine optimization. 鈥淚 still talk to one of my business professors. I like to think big and go for home runs, and she鈥檚 been such an encourager, even 11 years after my graduation.鈥

What are some career options?

Marketing majors have thrived in these careers:

  • Social Media Marketer
  • Account Management
  • Marketing Manager
  • Real Estate Agent
  • Sales Manager
  • Marketing Coordinator
  • Online Marketing Specialist

Who is hiring 九色视频students?

九色视频Marketing majors have found success in many different fields:

  • Hewlett Packard
  • Scott and White
  • GameStop
  • Fanatics, Inc.
  • Wilson Art
  • LinkedIn

Where can I go to grad school?

九色视频Marketing majors have continued their education at these schools:

  • University of Mary Hardin-Baylor
  • Texas A&M Mays School of Business
  • St. Mary鈥檚 University
  • Oklahoma University
  • University of Texas at Austin

Why study marketing at UMHB?

九色视频Marketing students have opportunities to become certified in search engine optimization and to participate in competitive environments at collegiate conferences.

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